|
 Many
CEOs unknowingly work against growth. Pressured
to hit numbers in a tumultuous marketplace, they value
predictability over possibility, and focus more on
compliance than on customers. Rigid control may feel
like a rational response to today’s world, but it can
crush your company’s entrepreneurial spirit.
Working for growth means letting go of some
control to embrace a healthy measure of risk. It means
identifying and unleashing others who have a growth
mindset. It means becoming the chief growth
officer of your company.
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CEOs Primed for Growth in 2010:
The Conference Board’s annual survey found
that top-line growth and profit growth are both
top-ten CEO challenges this year.
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What Great Leaders
Do Here are some guidelines we’ve gathered
from CEOs whose companies excel at organic growth...
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“We want high service and high
results, but we also need people to be
entrepreneurial. Get out and do the next
thing.”
— Richard Edelman,
President and CEO,
Edelman Public Relations |
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- Make growth the priority
- Challenge the company to grow faster than it
believes it can
- Personify courage and realistic optimism
- Find growth leaders hidden in your company
- Challenge them to experiment
- Protect them from the bureaucracy
Research we conducted with the
Darden School of Business shows that large companies
condition people to work with a “fixed” mindset that
inhibits business growth. However, an exceptional few
leaders have a growth mindset that lets them produce
double-digit growth while leveraging existing
resources. With the right kinds of support, many other
leaders could do the same.
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“What we call self-worth comes from
being bold and confident enough to be yourself,
whatever you’re confronted with.”
— Jørgen Vig Knudstorp,
CEO, LEGO Group |
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Ask yourself...
- How comfortable am I
with uncertainty and change?
- Is my entire senior
team aggressively pursuing organic growth?
- Do I know where the high-potential entrepreneurs
are in my company?
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lead organic growth.
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